An undervalued strategy for International tech companies still operating exclusively from the US

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Canada, the US, and Mexico as part of North America

In the beginning, I thought writing about the Tex-Mex advantage was important. Still, considering a more broad possibility and the current opportunity, I then switched to talk about the whole North American Block: the US, Canada, and Mexico region, and its strategic relevance for technology companies.

We have seen this from decades ago. Businesses started to look for talent outside the US, no matter the location. It all began with tech companies looking for the best engineers, designers, and managers, no matter their location or even background…


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Viñedo repleto de parras, las cuales tardan 4 años en dar los primeros frutos

Han sido cerca de 8 años de aprender del emprendimiento. No puedo arrepentirme de ninguna lección aprendida o delas bofetadas que me ha dado la vida al aventurarte y tomar los risgos que provocan que los cambios que uno visualiza en su cabeza, se hagan. Aunque el trayecto no es sencillo, hay cosas que te mantienen motivado y hasta cierto punto vivo. Existirán ajustes, adaptaciones y cuestiones que se tendrán que aclimatar según el grado de madurez no sólo del negocio, sino de la persona misma en su propia vida, pero hay algo que persiste y son los valores.

Hay…


What’s the real meaning of a software partner and the opportunities that exist to make all relationships and projects successfully.

There’s a big gap between the necessities from current organizations regarding software development and the offering anyone can find in freelancing platforms. The world is changing, there’s no question about it, and since these changes will impact every industry and company, all leaders should be aware that digital strategies are going to be part of the daily operation for every business. …


A couple of years ago, the leadership and founding team were involved in many operational-tactical matters. The main reason was all changes happening in the industry and some pivots we were making in terms of market segmentation and value proposition in order to have more success stories while crafting software platforms.

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Company Culture and the philosophical elements behind it

Our 7th anniversary as a business was the right excuse to take our cultural basis and redefine some elements. The company was evolving to a more exciting time, with more considerations and a fortified culture. The number 7 had great symbolism, as a number it means reflection — a…


How these characteristics fit into the modern role of software engineering and elite software teams

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Solving a problem can be done using different tools, knowledge, and a set of practices. Depending on the complexity of that problem, is how you will start to figure out how to solve it. The way it can be done is understanding the problem from the beginning, thinking in the potential benefits and impacts of solving that, and translating into a solution.

It happens the same with software development — you need to cover a wide range of steps in the problem-solving process, and you…


Originalmente redactado en Marzo 21, 2020. No me había animado hasta ahora a publicarlo. Servirá como una guía para otras crisis sanitarias o contingencias para pensar en la continuidad de cualquier negocio.

He notado un grado de dificultad mayor al ejercer y efectuar negocios en México conforme a lo que se está observando en otras partes del mundo dadas las condiciones sin precedentes acontecidas por la pandemia declarada del COVID-19 (coronavirus). …


I am not a huge fan of bargaining with vendors or any provider that shows up selling me something. I am sure that what people offer and sell has its value, and all are trying to do their job explaining the way their service or product will generate value.

However, in a crisis situation, there’s no other choice than talking directly and saying how things are evolving, and how your service can sustain the same level of operability and attention. …


There’s a wide range of services available in the market when a company requires software assistance. The majority of the conversations involved, happen in a technical context with decision-makers oriented towards controlling both the resources and the software development process. Since they are technical themselves, my main understanding is that these leaders want to conduct all efforts from all people and resources involved the way they think it should be done—either good or wrong.

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“CTO” astonished by the chaos in the on-premises data center

The software services industry has always been considered a consulting industry. From the inception of any business or a hip Development Shop in this field, the…


Once defining your strategy for collaborating with a software partner, how to run a high-performing and world-class relationship?

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Planning session promoting in-person interaction between both parties

As a company, we were born because of demonstrating our execution capabilities through working functional products. Doing this is not easy, that’s why It was important for us to share the way we have developed many of our customer relationships during the last years, crafting software out of Latin America, and the business decision-makers & stakeholders located mainly in the US.

In every single region of the world, particularly those mainly involved in technology, it is evident all the challenges the industry…


What does this mean for the region, industry, unicorns in Latin America and the future of growth in tech-based companies?

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Last January 6th, 2020 happened an interesting situation. With a total valuation of $10B USD and a raising customer base of 50M, the first acquisition of the Brazilian fintech Nubank, the highest-valued unicorn in Latin America, was a software services company: Plataformatec. At first, this might sound just like another acquisition in the tech world, but it is not when you go deeper. …

Eduardo Lopez De Leon

Co-founder at Icalia Labs. Software, my career. Ambivert, Progressive and Vehement. Bilingual [EN|ES].

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